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Artificial Intelligence Bradley Ferguson Artificial Intelligence Bradley Ferguson

"Why Time Served Doesn't Matter in the Art World: A Surprising Perspective"

As artists, we often hear people compare the creative process to being in prison. The idea is that becoming a skilled artist takes a long time and requires a lot of hard work and dedication – much like serving a sentence. But the truth is, art is not about how much time you've spent practicing. It's about your ability to convey emotion and tell a story through your work.

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AI Eductation Bradley Ferguson AI Eductation Bradley Ferguson

"3 Tips for Practicing Ethical AI in Your Business"

From self-driving cars not recognizing pedestrians to Facebook selling user data, it's easy to see why some people might be hesitant to fully embrace AI. But just because there have been a few instances of AI gone wrong doesn't mean we should write it off completely. In fact, AI and deep learning have the potential to do a lot of good for businesses and individuals. That's why it's so important for companies to practice Ethical AI as they incorporate it into their products and services.

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Photography Education Bradley Ferguson Photography Education Bradley Ferguson

"5 Powerful Computer Builds for Creatives: Which One is Right for You?"

"As a creative, having a powerful computer is crucial to getting the job done. But with so many options out there, it can be overwhelming trying to figure out which build is right for you. That's where we come in. We've scoured the internet and put together five different computer builds for creatives, ranging from budget options to more expensive setups."

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Photography Education Bradley Ferguson Photography Education Bradley Ferguson

"Unleashing Your Inner Artist: How to Find Inspiration for Photography"

Are you a photographer struggling to find inspiration for your next masterpiece? Look no further! In this blog, we'll provide tips and tricks for unlocking your creative potential and finding inspiration in the world around you. From challenging yourself with new techniques to studying the greats, we've got you covered. Click here to learn more.

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Personal Projects Bradley Ferguson Personal Projects Bradley Ferguson

Siren in the Cave - Squireboone Caverns - Indiana Creative Photography

What an iconic shoot for me. I took these towards the start of my journey into photographing people. Granted, I am one of those people that planned everything down to the light setup before I got there.

Squire Boone Caverns, located in southern Indiana, is an incredibly beautiful experience by itself. When we called to ask if we could drag photography lights and a model in a vintage wedding dress deep into the bowels of the earth, they seemed shocked! In hindsight, that was a much bigger task than I actually anticipated.

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Photography Education Bradley Ferguson Photography Education Bradley Ferguson

What The Heck Is Clean Lighting Anyways?

If you've followed me (or my work) for a while you have probably heard me ranting on and on about clean light. Maybe you've planning to attend one of my workshops, but either way there is absolutely no doubt have heard me harping on about about "clean lighting'.

Seriously though, what does that even mean?

When we were all learning light, we probably used white lighting in our photography. It was easier in a way. Just set up a bunch of lights, point them somewhat in the direction of the subject... and click. Done!

As I found through my own journey, we eventually come head to head with more creative techniques and better ways to set up our lights. We're all growing and learning every day, and one way to mix things up is to use colored gels in our shots.

Of course that presents us with a whole new selection of new problems, especially when we want to use more than one light.

The problem with using multiple gelled lights is that they cast different colors on separate parts of our subject.

If you place your lights badly, the light starts to look very 'busy' and 'messy' incredibly fast.

But counter to that, take a look at this image here.

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Photography Education Bradley Ferguson Photography Education Bradley Ferguson

50mm vs 85mm - Which is the best focal length for portrait photography?

Tough question right?

I’m fortunate enough to have been a pro photographer for many years now. I shoot a wide variety of subjects, but they always seem to fall into the categories of portraits, lifestyle and fashion work. I’m always photographing people—no still life, product shots, or architecture. I know it's a bit silly to say that I always photograph people as a portrait and fashion photographer. That seem's like an obvious statement, but it has had a huge role for me in choosing the lenses I work with and invest in.

In addition to being a professional editorial and fashion photographer, I’m also quite involved in training emerging photographers.

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